by sandisturm | Facebook, Small Business Marketing, Social Media
Using social media for business is a perfect place to establish your role as an authority. You have the opportunity to rise above your competition and be seen as the expert in your field. I hear you saying, “What? Facebook can make me the king (or queen) of...
by sandisturm | Blogging, Small Business Marketing, Social Media
For years now trade show attendance has been dwindling. Without reading the reports, I think we can agree that budget cuts for travel is one major contributor, as well as a feeling of disconnect from the organization holding the event. But recently I have come to...
by sandisturm | Small Business Marketing
We can learn a lot about small business marketing from the Alaska village of Talkeetna, which is about a two and a half hour drive up from Anchorage. With an area of less than 50 square miles and a population that fluctuates from 700 – 1,000, depending on the...
by sandisturm | home builders, QR Code Marketing
The market for new homes has been on a roller coaster ride that analysts predict will be on the upswing in many areas of the United States in 2012. Now the challenge is marketing for the home builder more effectively with less marketing dollars available, due to...
by sandisturm | home builders
Ten years ago, placing ads in newspapers, having short radio announcements, and if you had the budget, a 30 second television commercial would bring in all the people you needed to your Parade of Homes or Showcase event. But today, newspapers are becoming smaller and...
